The goal of SEO, or search engine optimization, is to raise a website’s exposure and position on search engine results pages (SERPs). The objective is to increase the amount of organic (non-paid) traffic by optimizing different aspects of the website to be in line with user intent and search engine algorithms.

SMO(Social Media Optimization)

Improving a brand’s visibility and interaction on social media platforms is known as social media optimization, or SMO. SMO aims to improve engagement with the target audience, increase visibility, and increase traffic. It includes a variety of techniques adapted to the particular characteristics of each platform and the habits of its target audience.

Google Ads

Google Ads is an online advertising platform that it built to let companies make ads that show up on the Google Display Network and on Google’s search engine results pages (SERPs). Because of the platform’s pay-per-click (PPC) business model, advertisers must pay each time one of their ads is clicked.

Facebook Ads

Businesses and individuals can develop and show advertisements on Facebook and its affiliated platforms, such as Instagram, Messenger, and the Audience Network, using Facebook Ads, an online advertising platform. With the purpose of promoting engagement, raising brand awareness, and achieving other marketing objectives, it is made to assist marketers in reaching a particular audience with tailored advertisements.